Now that we’ve covered the basics, let’s get into the best aspect ratios and sizes for all of your content on Instagram! We recently shared a portrait photo to Instagram with a width of 1080px and height of 1080px. Because these in-depth captions are successfully competing with bite-size snippets, it gives you are opportunity to tell a deeper story, have a follower spend a little time with you (which doesn't hurt your odds with the algorithm), and get more personal to buildthatbrandaffinity! This means the aspect ratio will always be the full width and height of your screen (which is usually 9:16). ‍♀️‍♂️⁠⠀ ⁠⠀ Get organized, plan ahead and make your life easier. As for size, we recommend going with 1080px by 1350px. The original video had a size of 1080px by 1350px, but the version displayed on Instagram was compressed to 478px by 597px. A post shared by COMPLEX (@complex) on Oct 7, 2018 at 6:38pm PDT. 133.8m Followers, 1,173 Following, 2,974 Posts - See Instagram photos and videos from Jennifer Lopez (@jlo) @AtelierNL co-founders Nadine Sterk and Lonny van Ryswyk explain how they will use London clay to create the trophies for the inaugural Dezeen Awards, in this movie Dezeen filmed at their Eindhoven studio. In general, Instagram supports photos and videos that have a width between 320px and 1080px. 9,989 Followers, 7,493 Following, 443 Posts - See Instagram photos and videos from ADICTA A LAS TELAS ( In any case, we recommend that you make the height of your horizontal photo at least 1080px. Check it out below! Instagram Live videos are meant to be shot vertically, as they are designed to be broadcast directly from your mobile device. ⁠⠀ ⁠⠀ We all know that scheduling Instagram posts and visually planning your feed is the key to a happy, stress-free life for social media managers. While Instagram recommends an aspect ratio of 1.91:1, you can actually go as far as 16:9. Like Instagram photo posts, videos can also be shared with a square, horizontal, and vertical orientation. (@que) We've gotchu. Doing so will actually impact your image quality in a negative way! However, the image that appears on Instagram was compressed to 598.02px by 598.02px. Instagram recommends an aspect ratio of 1:1.55 and a size of 420px by 654px. In it, you’ll find everything you need to optimize the size and aspect ratio of your photos and videos. Optimizing your Instagram image size and dimensions used to be very simple. 33.4m Followers, 616 Following, 1,074 Posts - See Instagram photos and videos from Cole Sprouse (@colesprouse) Instagram used to be all about the visuals, but now captions are taking the limelight! Anything longer (like 4:6 or 4:7), and Instagram will crop your content. Need some help editing your Instagram Stories? IGTV is no longer exclusively for vertical video. Required fields are marked *. In case you’re unaware, IGTV is no longer exclusively for vertical video – which is how the platform first launched in 2018. As you can’t manually change the size or aspect ratio of your Instagram Live videos, you shouldn’t worry too much about either. It’s expressed as a ratio, like 4:5 or 9:16, where the first digit represents the width and the second digit represents height. Check out our top apps for creating gorgeous Instagram Stories! Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! You can follow his day-to-day on Instagram @benjaminchacs. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. Here’s an example from Later’s Instagram. Right? In fact, you can share pretty much anything on Instagram Stories as long as it has a minimum aspect ratio of 1.91:1 and a maximum aspect ratio of 9:16. Even though Instagram does compress your photos and videos, it’s always better to share at an optimal resolution. Anything longer (like 4:6 or 4:7), and Instagram will crop your content. Benjamin is a Content Marketing Strategist at Later and recent transplant from Toronto. From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all in our State of Instagram Influencer Marketing Report. As for size, if your aspect ratio is 16.9, your video should be around 1080px by 607px. Well, first of all, you’ll want to make sure that your photo has an aspect ratio of 1:1. To help make things easier, we’ve put together this Instagram image size and dimensions guide. The cover photo is what will show up on your channel page and in the IGTV categories, so it’s worth making it the right size. Did we mention it's free? ⁠⠀ ⁣⁠⠀ ⤴ Link in bio: Free Social Media Holidays Calendar for 2020 ⤴⁣ ⁣⁠⠀ ⁣⁣⁠⠀ #socialmediacalendar #socialmediaholidays #socialmediamanager #smallbusinessowner #socialmediastrategy #instagramstrategy #instagramgoals2020, A post shared by Later: Social Media Scheduler (@latermedia) on Jan 1, 2020 at 8:45am PST. Where is the Instagram Aesthetic Headed in 2021? Edited with Ice Ice from Essentials + other adjustments by @frommyglasses #AColorStory, A post shared by A Color Story (@acolorstory) on Oct 6, 2018 at 7:30am PDT. Horizontal photos can be a bit tricky. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Whereas photo and video posts have fairly strict aspect ratio and size guidelines, there’s a lot more wiggle room for Instagram Stories. It’s also important to make sure that your photos and videos fall within Instagram’s aspect ratio guidelines, otherwise, they’ll be cropped to fit a supported ratio — which could result in part of your image being lost. This will make sure your IGTV content looks just as good in your grid: And remember, you can’t edit an IGTV cover photo after you’ve published — so it’s worth giving this some extra attention! View this post on Instagram. To crop your photo for Instagram with Later: It’s easier to think outside of the square box with Later’s image crop feature! We also recommend making your square photos 1080px by 1080px in size. Instagram photo and video downloader, provided by, helps easily download Instagram video and photos. And if you plan on sharing a preview of your IGTV to your Instagram feed (a great way to get more views!) When you share a photo or video on Instagram, Instagram actually stores multiple sizes of that photo or video. However, once you’ve selected your first photo or video, all of the following photos or videos you select will be cropped to the same aspect ratio. That means the size of your IGTV videos should be between 1080px by 1920px (for a 9:16 aspect ratio) and 1920px by 1080px (for a 16:8 aspect ratio). 379m Followers, 68 Following, 6,581 Posts - See Instagram photos and videos from Instagram (@instagram) So what’s the best Instagram image size for stories? ⁠⠀ ⁠⠀ Want more insight into all the juicy info dug up? If you’re ever confused, just use our infographic as a quick and easy reference! And if it’s wider than 1080px, Instagram will size it down to a width of 1080px. Please only submit this form if your account was deactivated for not following Instagram's Community Guidelines and you believe this was a mistake. To stay on the safe side, it’s best to keep any title graphics in the center square of the cover image, like @glowrecipe does. Happy Saturday! Available on all Later plans — even our free plan! ✨ According to some serious data-mining from our friends, the average caption length has more than doubled since 2016. Your email address will not be published. ⁠⠀, A post shared by Later: Social Media Scheduler (@latermedia) on Dec 11, 2019 at 8:21am PST. So if Instagram automatically compresses your photos and videos, does image size even matter? Here’s everything you need to know about optimizing for each: Like square photos, square videos on Instagram are pretty cut-and-dry. That way, when Instagram compresses the file, the version that’s displayed on Instagram should be close to 600px by 600px. That way, when Instagram compresses the file, the quality should remain pretty high. Keep your brand's Instagram up-to-date and plan your content ahead of time with our annual (and totally free) 2020 social media holidays calendar. Note: That doesn’t mean you post photos with an ultra-high-resolution, like 5400px by 5400px. Size refers to the number of pixels that make up the width and height of your photo or video. Want to make sure your Instagram feed always looks its best? it’s important to consider how your cover photo will look both in the Instagram feed (cropped to 4:5) and in the Instagram profile grid (cropped to 1:1). Jan 1 and it's all systems go for getting things organized. Something else to keep in mind is the size and aspect ratio of your IGTV cover photo. And by *2020, our feeds will be filled with an average caption length of 405 characters — which averages out to about 65-70 words. ⁠⠀ ⁠⠀ For 2020, we expect to see the long-form Instagram captions trend grow, with influencers turning to their feed posts to create mini-blog entries for their audience. Instagram vertical videos can have a maximum aspect ratio of 4:5, otherwise they get cropped. Despite Instagram’s move into horizontal and vertical photos, square continues to be a popular choice on Instagram – especially as the Instagram profile grid crops content to a 1:1 ratio. When sharing photos and videos on Instagram, there are two main things to keep in mind: aspect ratio and size. You’re now up-to-speed on how to optimize your photos, videos, Instagram Stories, and more! Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. The Downloader works perfectly with any browser on a PC or mobile device. PS: save this post for quick and easy reference for the month of January! Well, because most people prefer their stories to take up the whole screen (no borders), we recommend using an aspect ratio of 9:16 with a size of 1080px by 1920px. And it’s best to go with a size as close to 1080px by 1080px as possible. What this means is that if your photo or video is smaller than 320px, Instagram will enlarge it to a width of 320px. Like aspect ratio, size is expressed by two numbers, the first representing width and the second representing height. Generally speaking, your vertical photos should have an aspect ratio of 4:5. As for size, it’s best to go with as close to 1080px by 1350px as possible. It sure does! And that’s it! A post shared by Kim Kardashian West (@kimkardashian) on Jan 6, 2020 at 6:48pm PST. They should have an aspect ratio of 1:1. We also created a free infographic for easy reference! ⁠⠀ ⁠⠀ And if you're still reading this, well, case in point! 103.3k Followers, 267 Following, 310 Posts - See Instagram photos and videos from QUE. Edited with Ice Ice from Essentials + other adjustments by @frommyglasses #AColorStory. Instagram carousel posts can be square, horizontal, or vertical in format — and can include both photos and videos. Horizontal videos can have an aspect ratio between 1.91:1 and 16:9, however, because it’s a lot easier to shoot in 16:9 than 1.91:1 (you simply need to shoot horizontally on your iPhone or camera), we recommend sticking to a 16:9 aspect ratio for your horizontal videos. 14 New Ways to Get More Instagram Followers in 2021, Upload your photos to Later’s Media Library, Drag and drop your media item from the Media Library into the content calendar to schedule a post, Edit the image size by clicking Edit Crop button in the top left of your image, Choose Square Crop, Instagram Landscape, Instagram Portrait or Free Form. But what about all of those hashtag holidays that seem to pop up out of nowhere? 124m Followers, 1,347 Following, 6,112 Posts - See Instagram photos and videos from Barbie (@nickiminaj) Since Instagram only allowed one orientation for photos and videos, all you had to do was pop your content into Instagram, add a couple of hashtags, and click publish. Easily schedule photos, videos & carousel posts with a few clicks. 2020 is the year you… never miss a social media moment! Ready to separate fact from fiction for the Instagram algorithm? Take the above example from @complex. Happy Saturday! Especially the ones that are perfectly relevant to your business. It is a simple tool to use for downloading from Instagram. Read more on #DezeenAwards #Design, A post shared by Dezeen (@dezeen) on Oct 8, 2018 at 9:36am PDT. That way, when Instagram compresses the photo, it should be displayed at around 480px by 600px. Aspect ratio refers to the width of a picture in relation to its height. Instagram Stories are a bit different from photo and video posts. If you can't access your account for a different reason, please return to the Help Center to find the appropriate place to report your issue. Join Later to plan, preview and schedule your posts — for free! But with the addition of Instagram Stories, IGTV, and Instagram Live, knowing how to optimize your photos and videos for each format can be tough. Otherwise, parts of your photo might be cropped. You can now upload vertical video with an aspect ratio of 9:16, or a horizontal video with an aspect ratio of 16:9. That way, when Instagram compresses your photo, it won’t really affect the image quality. Add Your Link in Bio & Drive Traffic from Instagram. Once upon a time Instagram feed posts were limited to the simple square, but now (almost) anything goes! You can also use Later’s crop feature to easily crop your photos to the right Instagram image size! Your email address will not be published. Instagram Vertical Photos (Portrait) Generally speaking, your vertical photos should have an aspect ratio of 4:5. Right. So if the first photo you select is square (like the example above) all of your following content will be cropped to a 1:1 format. And the image that gets displayed on Instagram (both the app and the web) will usually be much smaller than the original that you uploaded. Add your captions and hashtags and click Save to schedule your post. So even if you upload a photo with a width of 1080px, the image that gets displayed on Instagram will be compressed to a smaller size (usually between 1.81 and 2.24 times smaller).
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